It all started when we were due for the second trimester ultrasound, to know if the baby we were expecting was a boy or a girl. …

If you haven’t read part 1 you can find it here … Ok, let’s talk about customer journey management challenges There are lots of challenges that we might encounter when we want to move forward with a customer journey management strategy, depending on whether the company is more sales-centric, product-centric…

“Customer Retention happens by chance!…” I once had an Acquisition Marketing expert tell me: “But retention happens by chance!” Well, it is surely not the case! This whole article explains it. … Ok, let’s talk about customer journey mapping in Customer Success Mapping the customer journey permits a company to…

I’ve had different types of managers during my career. Almost all of them made me who I am now — professionally of course — but also on a personal level. Here are my observations on what we can learn from our previous manager’s skills to become a better leader for…